Hello! I’m Sophie.
I founded Tenth Muse alongside a full-time corporate career and early motherhood, building it into a multi-six figure brand in the margins of everyday life.
From working as a Director at Advertising agencies like M&C Saatchi and Ogilvy to going full-time as a Founder, I believe in building using the time you have before going all in. Working under constraint shaped how I build: strong brand foundations, scrappy growth, social media as a core channel, and lean systems that hold as you scale.
I now advise early-stage founders, helping them move from idea to execution and build businesses that scale without unnecessary complexity.
For businesses, I share how to connect with customers, build community through social media and grow without unnecessary complexity.
Thank you for being here.
Founder. Advisor. Speaker.
SPEAKING
Sophie speaks on topics including building brands from idea to execution, lean growth, using social media to build engaged communities, and navigating motherhood alongside founder life, across Q&As, podcasts, panels and keynotes.
FREE 1:1 COACHING OFFER
Thinking about starting a business, or in the early stages of building your brand? For a limited time, I’m offering a small number of FREE 1:1 coaching calls. Advising on executing your concept, leveraging organic growth and setting yourself up for success when scaling.
WEEKLY NEWSLETTER
A weekly newsletter on building Tenth Muse in real time, sharing what I’m learning across brand building, operations, social content and growth, and how I’m navigating it alongside motherhood.